Strategic communications for good
I’m Ioana, an independent consultant working at the intersection of strategy, communications and impact. I help mission-driven organisations move from visibility to influence through narratives that shape conversations and campaigns that drive change.
With over a decade of experience across climate, environment and research, I’ve worked with NGOs, coalitions and international organisations to bring clarity to complex issues, align diverse stakeholders and turn strategy into action.
MY SERVICES
What can I do for you?
Impact campaigning
Whether you’re aiming to shift public perception or influence policy, I help you design smart, impact-driven campaigns that move people and move the needle.
Narrative & messaging
Translating complex issues into language that lands. I help organisations find their voice, sharpen their core messages and tell stories that resonate with the audiences that matter.
Strategic communications
Connecting your mission with the right audience and the right message, at the right time. I help you define your goals, audiences, key messages, and channel mix, turning insight into clear, actionable plans.
Workshops & capacity building
Hands-on sessions designed around your team's specific challenge, from campaign strategy to messaging alignment and digital skills.
I’m a pioneer at heart. I build what I wish existed, guided by purpose, curiosity and a sharp eye for opportunity.
my background
What I bring
Global perspective
Lived in 6 countries, worked across dozens; fluent in cross-cultural communication.
Strategic thinking
10+ years in the environmental NGO sector, leading strategic comms campaigns and teams.
Complexity translated
Science background, started in research, moved into SciComm (EU JRC, IPBES, IPCC).
Entrepreneurial spirit
Founded two purpose-led businesses and a grassroots NGO dedicated to cultural identity preservation.
Digital expertise
Led digital strategy for dozens of projects & built brands through hands-on digital marketing.
Multidisciplinary mindset
Cross-pollination between my areas of expertise is the special sauce I bring to every project.
Ioana is highly strategic and brought fresh ideas and input that really shaped and strengthened our work. She is someone that can be relied on to drive strat comms strategies and their implementation smoothly, collaborate effectively with stakeholders of all shapes and sizes, and deliver to an excellent standard even under pressure.
I've had the pleasure of working with Ioana for over 5 years on food and climate campaigns. She has a great strategic mind, always asks questions that help you focus your plans and the skills to turn those plans into a real life campaign.
Francesca Carnibella
Senior Lead for Food and Farming, GSCC
Ioana is excellent at balancing big picture thinking and new ideas with the finer details of what it takes to execute a project to time and budget. The Drop JBS coalition has benefitted massively from her digital strategy acumen - ensuring a surgical approach to targeting the audiences who matter most, with creative content that is proven to engage them.
testimonials
What others say
Paul Batty
Digital Director, Meliore Foundation
Maddie Guerlain
Drop JBS Coalition