Building strategic influence through communications
I’m Ioana, an independent consultant working at the intersection of strategy, communications and impact. I believe communications shouldn’t be measured by visibility alone, but by their ability to create influence and, ultimately, lead to real-world change.
With over a decade of experience across climate, environment and research, I work with NGOs, coalitions and international institutions to develop strategies, narratives and campaigns that help move their mission forward.
MY SERVICES
What can I do for you?
Communications & campaigns
Communications should do more than generate visibility. I help you use it strategically to shape conversations, build influence and create change.
Narrative & messaging
Complex ideas don’t have to sound complex. I help you find the story, language and messages that make people understand why your work matters.
Strategy & strategic planning
Getting clear on what you want to achieve and how to get there. I help organisation make sense of complexity, make strategic choices and turn ambition into a clear path forward.
LinkedIn strategy & coaching
Having expertise is one thing, but being able to communicate it online is another. I help leaders and experts build a distinctive presence on LinkedIn.
I’m a pioneer at heart. I build what I wish existed, guided by purpose, curiosity and a sharp eye for opportunity.
my background
What I bring
Global perspective
Lived in 6 countries, worked across dozens; fluent in cross-cultural communication.
Strategic thinking
10+ years in the environmental NGO sector, leading strategic comms campaigns and teams.
Complexity translated
Science background, started in research, moved into SciComm (EU JRC, IPBES, IPCC).
Entrepreneurial spirit
Founded two purpose-led businesses and a grassroots NGO dedicated to cultural heritage preservation.
Digital expertise
Led digital strategy for dozens of projects & built brands through hands-on digital marketing.
Multidisciplinary mindset
Cross-pollination between my areas of expertise is the special lens I bring to every project.
I've had the pleasure of working with Ioana for over 5 years on food and climate campaigns. She has a great strategic mind, always asks questions that help you focus your plans and the skills to turn those plans into a real life campaign.
Ioana delivered exceptional results, transforming our high-level vision into a clear, measurable, and unified strategic framework [...] to guide our Alliance over the next several years. I recommend Ioana without reservation for any organisation seeking a consultant who combines strategic brilliance with a deeply collaborative approach.
Karlijn Steinbusch
Director of the Med Sea Alliance
Ioana is excellent at balancing big picture thinking and new ideas with the finer details of what it takes to execute a project to time and budget. The Drop JBS coalition has benefitted massively from her digital strategy acumen - ensuring a surgical approach to targeting the audiences who matter most, with creative content that is proven to engage them.
testimonials
What others say
Francesca Carnibella
Senior Lead for Food and Farming, GSCC
Maddie Guerlain
Drop JBS Coalition
Ioana Matei
I build strategic influence through communications. Got a challenge or an idea? Let's talk.
hello@ioanamatei.info
LinkedIn
Based in Romania, working globally.