Strategic communication for good
I’m Ioana, a multidisciplinary communication strategist helping mission-driven projects and purpose-led businesses tell powerful stories that move people and create change.
With over a decade of experience in environmental communication, campaigning, digital marketing and entrepreneurship, I bring together strategy, creativity and deep cross-sector experience to craft messages that connect and campaigns that make a difference.
MY SERVICES
What can I do for you?
Campaign strategy
Whether you’re aiming to shift public perception or influence policy, I help you design smart, impact-driven campaigns. From public awareness to advocacy efforts targeting decision-makers, I craft campaign strategies that move people and move the needle.
Brand strategy
Your brand is more than a logo, it’s how people feel about your work. I help small, mission-led businesses clarify their positioning, sharpen their messaging and tell their story with authenticity, so they can grow with purpose and attract the right audience.
Communication strategy
Connecting your mission with the right audience, at the right time, with the right message. I help you define your goals, audiences, key messages, and channel mix, turning insight into clear, actionable plans.
Project delivery & extra capacity
Need an extra brain or pair of hands? I can step in to lead or support communications projects with focus, care and a hands-on, solutions-oriented approach.
I’m a pioneer at heart. I build what I wish existed, guided by purpose, curiosity and a sharp eye for opportunity.
my background
What I bring
Global perspective
Lived in 6 countries, worked across dozens; fluent in cross-cultural communication.
Strategic thinking
10+ years in the environmental NGO sector, leading campaigns and teams across Europe and beyond.
Complexity translated
Science background, started in research, moved into SciComm for global science-policy platforms.
Entrepreneurial spirit
Founded two purpose-led businesses and a grassroots NGO dedicated to cultural identity preservation.
Digital expertise
Led digital strategy for dozens of projects & built brands through hands-on digital marketing.
Multidisciplinary mindset
Cross-pollination between my areas of expertise is the special sauce I bring to every project.
